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WHY INDIAN MANUFACTURERS ARE LEAVING ₹10 LAKH ON THE TABLE EVERY MONTH (AND DON'T EVEN KNOW IT)
Last week I visited a manufacturer. Solid business. 18 years in operation. Good products. Decent B2B relationships. Revenue around ₹2 crore annually. I asked one question: "Are you selling on Amazon?" "No," he said. "We sell to distributors. That's how it's always worked." I pulled out my phone and searched his product category on Amazon. Top seller: 4,200 reviews. ₹1,850 per unit. Estimated 200+ units/month. His landed cost for the same product: ₹680. He was sitting on a ₹2.
Novetra Maps
4 days ago5 min read
The Amazon Algorithm Doesn't Care About Your 20 Years of Experience (Here's What It Actually Cares About)
I met a furniture manufacturer last week. 25 years in business. Premium teak wood furniture. Impeccable craftsmanship. Clients include 5-star hotels. He launched on Amazon 8 months ago. Total sales: ₹42,000. Eight months. Forty-two thousand rupees. He was furious. "Bhupinder, I don't understand. We make the BEST furniture. Hotels pay us ₹50,000 per dining table. Why can't we sell a ₹12,000 coffee table on Amazon?" I asked him: "What's your product title?" He showed me: "Premi
Novetra Maps
4 days ago8 min read
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