Last month, I met a kitchenware manufacturer. 18 years in business. Making excellent stainless steel products. Revenue stuck at ₹65 lakhs annually for 3 years straight. I asked him: "Where do you source your steel handles?" "From a trader in Mumbai. He's reliable, been working with him for 10 years." "How much do they cost?" "₹180 per unit, landed." I showed him the SAME handle on Alibaba. ₹120 per unit. Direct from the manufacturer in China. Same quality. Same specifications
