WHY INDIAN MANUFACTURERS WHO EXPORT ARE 10 YEARS BEHIND (AND HOW TO CLOSE THE GAP FAST) I spent years on the buying side of international trade. Sourcing products from China. Evaluating suppliers. Comparing quotes. Making decisions about who to buy from and who to pass on. That experience taught me something that no export textbook covers honestly. Most Indian manufacturers who want to export — or who are already exporting at small scale — are making the same mistakes that Ch