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THE D2C TRAP: WHY INDIAN MANUFACTURERS ARE BUILDING WEBSITES NOBODY VISITS
THE D2C TRAP: WHY INDIAN MANUFACTURERS ARE BUILDING WEBSITES NOBODY VISITS Everyone is telling Indian manufacturers to go D2C. Build your own website. Own your customer. Cut out the middleman. Keep the margins. Control your brand. The advice sounds compelling. The logic is clean. The vision is attractive. So manufacturers invest. They spend ₹30,000-80,000 on a website. They get it built. They launch it. They share it on WhatsApp with their network. And then nothing happens. A
Novetra Maps
Jun 117 min read
Amazon vs Your Own Website: Which Should Indian Manufacturers Prioritize? (Real Math Inside)
"Should I sell on Amazon or build my own website?" I get this question from manufacturers 3-4 times every week. Last month, a furniture manufacturer asked me the same thing. "Bhupinder, we have ₹2 lakhs to invest in going online. Should we launch on Amazon or build our own D2C website?" I showed him the math. His decision changed in 10 minutes. Not because one option is universally better—but because the right answer depends on where you are RIGHT NOW. Let me break down the e
Novetra Maps
May 147 min read
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