Vyomera

THE D2C TRAP: WHY INDIAN MANUFACTURERS ARE BUILDING WEBSITES NOBODY VISITS Everyone is telling Indian manufacturers to go D2C. Build your own website. Own your customer. Cut out the middleman. Keep the margins. Control your brand. The advice sounds compelling. The logic is clean. The vision is attractive. So manufacturers invest. They spend ₹30,000-80,000 on a website. They get it built. They launch it. They share it on WhatsApp with their network. And then nothing happens. A

HOW INDIAN MANUFACTURERS ARE LOSING THE ONLINE BATTLE BEFORE IT EVEN STARTS The conversation happens more often than I can count. I'm sitting across from a manufacturer... Good products. Established business. Decent margins And I ask: "Are you selling online?" The answer is almost always one of five things. "Our products don't sell online." "E-commerce is too complicated for us." "We tried it once and it didn't work." "Our customers are B2B, not B2C." "We'll do it when we hav

When I started doing B2B outreach at TEPCO HEALTH, I expected to spend most of my time convincing businesses to buy our products. That's not what happened. Instead, I spent most of my time listening. Business owners, purchase managers, factory supervisors, shop floor workers — everyone had something to say once they realized I wasn't just another salesperson with a brochure. Over two months, I visited more than 50 businesses across Chandigarh, Mohali, Panchkula, and surroundi

Every manufacturer I speak with asks the same question. "Should we be on Amazon or Flipkart?" It's a good question. But increasingly, it's the wrong starting point. Because in 2025-2026, there's a third option that most manufacturers haven't seriously evaluated — one that could fundamentally change their e-commerce economics. ONDC. Open Network for Digital Commerce. Not a marketplace. An open protocol. And the distinction matters enormously. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Last week I visited a manufacturer. Solid business. 18 years in operation. Good products. Decent B2B relationships. Revenue around ₹2 crore annually. I asked one question: "Are you selling on Amazon?" "No," he said. "We sell to distributors. That's how it's always worked." I pulled out my phone and searched his product category on Amazon. Top seller: 4,200 reviews. ₹1,850 per unit. Estimated 200+ units/month. His landed cost for the same product: ₹680. He was sitting on a ₹2.

I met a furniture manufacturer last week. 25 years in business. Premium teak wood furniture. Impeccable craftsmanship. Clients include 5-star hotels. He launched on Amazon 8 months ago. Total sales: ₹42,000. Eight months. Forty-two thousand rupees. He was furious. "Bhupinder, I don't understand. We make the BEST furniture. Hotels pay us ₹50,000 per dining table. Why can't we sell a ₹12,000 coffee table on Amazon?" I asked him: "What's your product title?" He showed me: "Premi

Last month, I met a kitchenware manufacturer. 18 years in business. Making excellent stainless steel products. Revenue stuck at ₹65 lakhs annually for 3 years straight. I asked him: "Where do you source your steel handles?" "From a trader in Mumbai. He's reliable, been working with him for 10 years." "How much do they cost?" "₹180 per unit, landed." I showed him the SAME handle on Alibaba. ₹120 per unit. Direct from the manufacturer in China. Same quality. Same specifications

"I want to sell online. Where do I start?" I get this question every single day. And here's the problem with most advice: "Just launch on Amazon!" "Build a beautiful website first!" "Focus on Instagram marketing!" "Run Google Ads!" All of these CAN work. But WHEN you do each matters more than IF you do it. Do them in the wrong sequence, and you waste ₹2-5 lakhs and 6-12 months. Do them in the right sequence, and you build a ₹5 crore business systematically. Let me show you th

"We're stuck at ₹50 lakhs annual revenue for 3 years. Can't seem to break through." That's what Rajesh told me in March 2024. He manufactured premium kitchen utensils. Beautiful products. Great quality. Reasonable prices. But stuck. Offline B2B only. 4-5 regular distributors. Same revenue year after year. 90 days later: Monthly revenue: ₹16.8 lakhs (₹2 crore annual run rate) That's 4x growth in 90 days. Not magic. Not luck. A systematic 5-stage process. Let me show you the ex

"Should I sell on Amazon or build my own website?" I get this question from manufacturers 3-4 times every week. Last month, a furniture manufacturer asked me the same thing. "Bhupinder, we have ₹2 lakhs to invest in going online. Should we launch on Amazon or build our own D2C website?" I showed him the math. His decision changed in 10 minutes. Not because one option is universally better—but because the right answer depends on where you are RIGHT NOW. Let me break down the e