Vyomera

"Why Your B2B Buyers Are Ghosting You (And How to Fix It in 30 Days)" You had a great first meeting. They loved the samples. Said the quality was excellent. Asked you to send a formal quotation. Seemed genuinely interested. Then nothing. You followed up once. "We're evaluating options, will get back to you." You followed up again. No response. A third time. Silence. They've gone cold. And you have no idea why. This happens to nearly every manufacturer who does B2B outreach. A

I've seen this pattern more times than I can count. A manufacturer builds a genuinely good product. Demand starts coming in. Sales are growing. The natural instinct: scale faster. Hire more people. Add more SKUs. Launch more platforms. Expand to new cities. Then six months later: chaos. Quality slipping. Delivery delays. Cash flow squeezed. Customer complaints rising. Owner working 16-hour days and still falling behind. The product was ready. The business wasn't. Scaling a bu

HOW TO NEGOTIATE WITH CHINESE SUPPLIERS (WITHOUT LOSING THE RELATIONSHIP) The first time I negotiated with a Chinese supplier, I made every mistake possible. I went in aggressive. Demanded a 30% price reduction. Implied I had better options. Pushed hard on every point. The supplier was polite throughout. Then quoted me a higher price on the follow-up email. I didn't understand what happened. Over the time, I negotiated with more than 20 suppliers across China — medical equipm

Every manufacturer I speak with asks the same question. "Should we be on Amazon or Flipkart?" It's a good question. But increasingly, it's the wrong starting point. Because in 2025-2026, there's a third option that most manufacturers haven't seriously evaluated — one that could fundamentally change their e-commerce economics. ONDC. Open Network for Digital Commerce. Not a marketplace. An open protocol. And the distinction matters enormously. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

WHY INDIAN MANUFACTURERS FAIL AT B2B SALES (IT'S NOT YOUR PRODUCT OR PRICE) A manufacturer from Ludhiana called me frustrated last year. Good product. Competitive pricing. ISO certified. Factory fully operational. But B2B sales? Flat for three years. Same four distributors. Same monthly numbers. Zero new channels. "We've tried everything," he said. "Called hundreds of businesses. Sent samples. Nobody converts." I asked him one question: "Walk me through exactly what happens a

Last week I visited a manufacturer. Solid business. 18 years in operation. Good products. Decent B2B relationships. Revenue around ₹2 crore annually. I asked one question: "Are you selling on Amazon?" "No," he said. "We sell to distributors. That's how it's always worked." I pulled out my phone and searched his product category on Amazon. Top seller: 4,200 reviews. ₹1,850 per unit. Estimated 200+ units/month. His landed cost for the same product: ₹680. He was sitting on a ₹2.

"I want to sell online. Where do I start?" I get this question every single day. And here's the problem with most advice: "Just launch on Amazon!" "Build a beautiful website first!" "Focus on Instagram marketing!" "Run Google Ads!" All of these CAN work. But WHEN you do each matters more than IF you do it. Do them in the wrong sequence, and you waste ₹2-5 lakhs and 6-12 months. Do them in the right sequence, and you build a ₹5 crore business systematically. Let me show you th